The story
TWHC was built around a simple observation: most people who try whisky stop. Not because they don’t like it, but because most whisky products are designed for people who already love it. TWHC made something different. A whisky highball at 2.3 units per can that behaves like a session drink, not a novelty. Consumed socially, not ceremonially. That widens the addressable market significantly, and it explains why the commercial interest has been real, documented, and early.
This is not a concept raise. It is a fulfilment and scale raise for a product that has already found its audience.
Brand ambassador: Teddy Sheringham
Three Premier League titles. 51 England caps. PFA Team of the Decade. Teddy Sheringham joined TWHC because the product is genuine.
The partnership was featured in Business Insider alongside TWHC’s momentum across stadiums and hospitality.
Motorsport: @shepherd.rx
TWHC is the headline sponsor of rising British rallycross talent Ted Shepherd (@shepherd.rx), competing in the Nations Trophy at the British Rallycross Championship. Two cars, full TWHC livery. The brand in the real world, going sideways at speed.
Ted Shepherd: “Couldn’t do it without you guys. Let’s run it.”
Why now
The raise is structured under SEIS. SEIS offers income tax and capital gains reliefs for eligible investors. Under the current structure, investors receive their documentation immediately on signing. No limbo. No conversion delay. The raise target is £250,000. One decision-maker accountable for everything that follows.
Letters of intent
Third-party commercial interest in TWHC has been documented in letters of intent from prospective distribution and retail partners. Available to eligible investors following registration.
Deal terms, share price, and the full investor deck
are available to eligible investors only.
