The Whisky Highball Company is delighted to announce that Teddy Sheringham — one of England’s most celebrated footballers and a Premier League icon — has joined as brand ambassador.

Sheringham, who played for clubs including Millwall, Nottingham Forest, Tottenham Hotspur, Manchester United and West Ham during a distinguished career spanning two decades, brings with him an association with excellence, longevity and a passion for quality that aligns naturally with the whisky investment world.

“I’ve always had an appreciation for the finer things,” said Sheringham. “What draws me to The Whisky Highball Company is the genuine commitment to quality — both in the whisky they source and the way they look after their investors. It’s not unlike elite sport in that respect: results come from discipline, patience and knowing what you’re doing.”

Glen Shepherd, founder of The Whisky Highball Company, welcomed the partnership: “Teddy’s career embodies exactly what we believe in — sustained excellence over time, a reputation built on substance rather than noise, and a genuine appreciation for the value of patience. We’re proud to have him with us.”

The Whisky Highball Company specialises in rare cask investments and premium whisky experiences, working closely with its sister introduction service, Birchwood Stanhope, to connect qualified investors with exceptional whisky assets.