The Whisky Highball Company is proud to announce its sponsorship of Ted Shepherd, one of British motorsport’s most exciting rising talents, as he competes in the 2024 British Rallycross Championship.
Shepherd, known for his aggressive driving style and rapid development through the junior categories, represents the kind of talent that TWHC is delighted to support — young, ambitious, and committed to the long-term pursuit of excellence.
“Ted exemplifies what we look for in any partnership,” said Glen Shepherd, founder of TWHC. “He’s disciplined, he’s patient, and he understands that building something exceptional takes time and dedication. Those are values that sit at the heart of what we do with whisky.”
For Ted Shepherd, the backing comes at a crucial point in his career development: “Having The Whisky Highball Company behind me means I can focus entirely on the driving. It’s great to work with a team that genuinely gets motorsport and takes a long-term view.”
The partnership sees TWHC branding carried on Shepherd’s car throughout the championship season, with coverage across social media and at events.